How Juan Valdez is advancing its goal of opening 140 stores in Spain by 2030, in alliance with Grupo Trinity
Juan Valdez's goal this year is to have 21 points in Spain. Photo: Courtesy
TL;DR
- Juan Valdez grew sales by 55% and its store network by 33% in Spain in 2025.
- The brand opened new locations in Palma de Mallorca Airport and Madrid, reaching eight stores in Spain.
- Expansion in Spain is planned to continue with 13 new cafes in 2026, aiming for 21 total.
- Juan Valdez aims to reach 140 stores in Spain by 2032.
- E-commerce and distribution grew by 45% in 2025.
- The brand received the Sustainability and Corporate Social Responsibility Award in Madrid.
- Juan Valdez partnered with Copec in Chile, with Copec acquiring a 70% stake to boost expansion.
- The brand was created in 2002 by the National Federation of Coffee Growers of Colombia to add value to Colombian coffee.