Decathlon consolidates Colombia as a strategic market after nine years of operation: these are its figures

TL;DR

Decathlon Colombia's annual sales exceed 100 million euros.
The company plans to expand to 30-35 stores in Colombia by 2030.
Strategic axes include territorial expansion, portfolio strengthening, and local talent development.
The first commercial island format was launched in Ibagué in September 2025.
Sustainability efforts include circular economy, climate action, and community development, with 100% of stores using renewable energy.
Talent management programs have contributed to high customer satisfaction levels.
Decathlon projects to exceed 1,000 employees between 2026 and 2027.

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