Publicidad tóxica para estómagos pequeños
Por Carolina Piñeros Ospina* - [email protected]
TL;DR
- Ultra-processed foods are often presented as nutritious breakfast options, despite containing additives, colorants, and flavorings.
- Marketing strategies use deceptive, emotional, and aspirational messages to sell these products to families and children.
- The UK has banned junk food advertising on television before 9 PM and on digital platforms to reduce children's exposure.
- These measures aim to combat the impact of ultra-processed foods on childhood malnutrition, overweight issues, and non-communicable diseases.
- Colombia is considering legislative initiatives similar to the UK's ban to create environments free from junk food and its advertising.
- Regulating this advertising is presented as an urgent public health decision for child health and nutrition.