To Stay
By Juliana Velásquez Rodríguez* - [email protected]

TL;DR
- Proantioquia, representing Latin America, participated in a Harvard Center for International Development meeting on rethinking development.
- The core principle is that successful companies cannot exist in failed societies; wealth creation and social value are the same project.
- Proantioquia was founded before Medellín's crises, proving its model is not an emergency response but a proactive approach.
- The article advocates for private sector leadership with public purpose to build resilience before crises hit.
- Territorial co-responsibility, not just solidarity or CSR, is emphasized as a long-term commitment by businesses to their operating territory.
- An example in Urabá involved twenty-five institutions committing to a ten-year vision, moving beyond fragmented, short-term projects.
- True territorial transformation requires articulated local actors with a sustained vision and the ability to build necessary alliances.
- The future of development will be built by those who decide to stay and commit for decades, not by those who can leave.