On Vacation accelerates investments in technology, sustainability, and infrastructure: These are the 2026 plans

TL;DR

On Vacation mobilized a record four million travelers in 2025.
The company is investing in hotel renovations, aiming to improve guest experience.
Expansion plans include increasing rooms in La Guajira to 600.
On Vacation is reinforcing its commitment to sustainability as a B Corp, focusing on environmental, social, and economic impact.
AI and technology are being implemented to facilitate self-management for travelers and travel agencies.
The company advocates for improved infrastructure (airports, roads, ports) and security in tourist destinations.
Tourism is highlighted as a resilient industry crucial for regional economic recovery.
On Vacation offers flexible payment options like interest-free installments to make travel accessible.
The trend of shorter, frequent trips is noted among Colombian travelers.
Partnerships with institutions like the Inter-American Development Bank (IDB) support growth projects.

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