From Nail Polish to Global Makeup: Masglo Evaluates Two New Categories to Continue Strengthening Its Portfolio

TL;DR

Masglo is diversifying from primarily nail polish to a comprehensive makeup line, including products for eyes, face, and lips.
The company is launching a crowdsourcing campaign for lipstick names, inviting consumer participation.
Masglo has a strategic, phased plan for international expansion, with Europe and Latin America as key markets.
Innovation in product formulas includes 'free' standards (e.g., 13-free, 14-free) and sustainable practices like bottle collection programs.
The Gel Evolution nail polish line is highlighted as a patented, unique product in Colombia.
Masglo achieved significant export growth in the previous year and expects continued market share increase in makeup.
The company is considering future categories such as skincare and a dedicated men's line.

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