El sushi con salmón no es japonés: la historia de este plato que se creó en Noruega y conquistó Japón
Hasta bien entrado el siglo XX, el salmón no era un ingrediente habitual del sushi japonés. Foto: iStock
TL;DR
- Salmon was not traditionally used in Japanese sushi due to health concerns with raw fish caught locally.
- In the 1980s, Norway sought new markets for its overproduced farmed salmon.
- Norwegian market analyst Bjørn-Eirik Olsen led the effort to introduce salmon to Japanese sushi.
- Norway promoted its farmed salmon as safe, clean, and suitable for raw consumption through promotional campaigns and partnerships.
- Despite initial resistance, salmon sushi gradually gained popularity and is now a global staple.