health
Sexual education for young people in Latin America is promoted towards the 2026 World Cup
A regional campaign leverages the impact of the 2026 World Cup to promote sexual education among young people with digital, educational, and entertainment strategies.
TL;DR
- The 'Que no te metan gol' campaign uses the 2026 World Cup to promote sexual education among Latin American youth.
- The initiative is a collaboration between UNFPA, Conapo, and the Senate of the Republic.
- It aims to provide scientific information on sexual health, addressing potential increases in birth rates following major sporting events.
- A record-breaking virtual sexual education class will be held on May 14th, accessible via quenotemetangol.com.
- The campaign targets youth in Mexico, Colombia, Brazil, and other Latin American countries.
- It employs digital, educational, and entertainment strategies, translating concepts into sports-related language.
- The goal is to empower youth to make informed decisions, have respectful relationships, and exercise autonomy safely.