Mitho Wellness Club to Invest US$2 Million to Accelerate Its Expansion in the Country
Portafolio Journalist 17.02.2026 14:34 Updated: 17.02.2026 19:13
TL;DR
- Mitho Wellness Club integrates training, recovery, and nutrition into a single ecosystem to promote wellbeing as a lifestyle.
- The company plans to invest US$2 million in 2026 for expansion, including new locations and technological development.
- Current locations include a headquarters in Bogotá and a country-house under construction in Suesca, Cundinamarca.
- Future expansion targets Medellín and Barranquilla, with potential for up to five new locations.
- Services offered include personalized training, hot yoga, Pilates, barre, contrast therapy, massages, and a Protein Bar with coworking space.
- Mitho is developing its own technology platform to connect member data and improve user experience.
- The club's core business is membership, supplemented by revenue from the Protein Bar and single hot yoga classes.
- Mitho experienced significant growth in 2025, with revenues nearing US$500,000 and a 300% increase from the previous year.
- The company projects exceeding US$1 million in revenue by the end of 2026, driven by expansion and membership growth.