music
Alkilados reveals how Shakira and Carlos Vives overshadowed one of their releases
The Colombian group Alkilados recently revealed one of the most frustrating moments of their musical career: the release of a single that, despite its potential, ended up being overshadowed by one of Latin pop's biggest hits.
TL;DR
- Alkilados faced a frustrating career moment when a highly anticipated single was overshadowed by Shakira and Carlos Vives' "La Bicicleta."
- Their promotional campaign was reportedly preempted by the advanced release of the global hit, creating an unequal media playing field.
- Public and media confusion arose due to the similar song titles.
- The band invested over $30,000 in their music video, filmed in Venezuela.
- Alkilados viewed the experience as a financial and symbolic loss, but also a valuable industry lesson.