Consumption Reactivates: Retail Sales Rise 10.9% in February 2026
Retail trade in Colombia maintains a positive dynamic in 2026. Photo: iStock
TL;DR
- Retail sales in Colombia grew by 10.9% in February 2026 compared to February 2025.
- Employment in the retail sector increased by 1.8% in February 2026.
- Key drivers of growth include vehicles, technology, and non-specialized retail.
- Excluding fuel sales, real retail sales grew by 13.7%.
- Year-to-date (January-February 2026), retail sales grew by 9.3%.
- Employment growth is characterized by an increase in permanent staff and apprentices, offset by a decrease in temporary employment.
- Bogotá and Antioquia led sales growth regionally (excluding fuel).
- Cundinamarca and Antioquia contributed most to employment growth regionally.
- Sales in large stores and hypermarkets grew by 12.6% in February.
- Wholesale trade also showed positive performance, with a 14.3% increase in the commercial margin in February.