Mercado Libre Surpasses 80 Million Monthly Visits and Reaches 8 Million Unique Users in Colombia

TL;DR

Mercado Libre saw over 80 million monthly visits and 8 million unique users in Colombia in 2025.
The platform hosts 73,000 sellers, with 30,000 active SMEs, a segment that grew 33% in 2025.
70% of SMEs without physical stores depend on e-commerce for sustainability and reach.
95% of local ventures sell products manufactured locally, boosting national production.
Each SME on the platform generates an average of six jobs.
Over 1,000 official stores are on Mercado Libre, with 200 new brands added in 2025.
Over 2,500 new businesses are created monthly on the platform.
Mercado Libre is expanding its physical offices in Medellín and Bogotá.
The company employed 6,100 people in Colombia by the end of 2025.
Mercado Libre reported US$7.4 billion in net income for Q3 2025, a 39% year-on-year increase.
This marks 27 consecutive quarters of over 30% growth.
Investments in logistics, user experience, and product offerings drove growth in Brazil, Mexico, and Argentina.
Brazil saw a 42% increase in items sold and 34% in GMV due to reduced free shipping thresholds.
Mexico experienced a 42% rise in units sold and 34% in GMV.
Argentina's GMV increased by 44% year-on-year, with a 34% growth in items sold.

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