The Business Note: From chickens to pork, this is the story of La Fazenda

TL;DR

Aliar S.A. - La Fazenda is a Colombian company involved in corn and soybean cultivation, pig farming, slaughtering, and pork product commercialization.
Founded in 2007, the company aimed to improve the perception and consumption of pork in Colombia.
Initially focused on agriculture (corn, soybeans) and later cow's milk, they strategically integrated pig farming to utilize their agricultural output.
La Fazenda contributed to a significant increase in per capita pork consumption in Colombia, from 3.5 kg to 15 kg.
The company currently produces around 800,000 pigs annually, generating substantial revenue, with additional income from cow's milk and soybean oil.
Medical concepts regarding meat have evolved, positioning pork as a healthier option, now considered the number one meat instead of fourth.

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