Valentine's Day, Love and Gifts: What Do People Spend Most on and How Do They Prefer to Pay?

TL;DR

Valentine's Day has transformed from a romantic occasion into a major commercial event for various businesses.
Florists, chocolatiers, restaurants, and retailers experience significant demand increases during this period.
E-commerce is growing, with online platforms offering personalized products and experiences.
Top-selling online categories before Valentine's Day include toys, fashion, health & beauty, home decor, and food & beverages.
Specific Valentine's Day gift trends include perfumes, card games, aromatic combos, decorative posters, and crochet flowers.
Colombian e-commerce saw 8.3% year-on-year growth in Q3 2025.
In early February, e-commerce saw a 4% increase in turnover and a 5% increase in orders compared to the previous 10 days.
The number of products sold increased by 24% during the early February period.
Payment preferences include transfers (33%), cash and personalized methods (18% each), credit cards (15%), virtual wallets (13%), and debit (3%).

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