Changan y Deepal duplicarán tamaño del negocio en 2026

Periodista Portafolio21.01.2026 22:20 Actualizado: 21.01.2026 22:20

Changan y Deepal duplicarán tamaño del negocio en 2026

TL;DR

  • Changan and Deepal, represented by Grupo Vardí in Colombia, aim to double their business volume and expand their national presence.
  • New models will be introduced to reinforce their portfolios and cover more market segments.
  • Expansion includes opening new showrooms in cities like Pereira and Manizales.
  • Customer demand for a 7-seater SUV with clean energy and luxury electrified vehicles is noted.
  • Deepal's G 318, a competitive hybrid SUV with extended range, has exceeded sales expectations.
  • A 7-seater family SUV, plug-in hybrid with extended range, is planned for launch.
  • Superbatteries for extended ranges are expected to be prominent in 2027.
  • Grupo Vardí, a 100% Colombian company with 65 years of history, supports the expansion.
  • The companies are cautiously optimistic about Colombia's economy and geopolitical situation, with contingency plans in place.
  • A beneficial dollar exchange rate is seen as an opportunity for imports and customer benefits.
  • The automotive segment in Colombia is highlighted as a significant value chain and job generator.