Colombia Needs a Chief Growth Officer
By Juan José Aramburo De Bedout - [email protected]
TL;DR
- Colombia's economic challenge stems from a lack of strategy, not a lack of assets.
- International promotion is fragmented across various entities, lacking a clear function to generate demand for economic results.
- A Chief Growth Officer (CGO) is proposed as a strategic role to maximize external revenue through tourism, foreign investment, and global positioning.
- Examples like Portugal's tourism revenue and VisitBritain's return on investment highlight the success of countries that actively manage growth.
- A CGO would coordinate public and private sectors, prioritize high-value markets, and measure impact on key economic variables.
- Foundational elements like security and institutional stability are necessary for any positioning efforts to be credible.