With over 18,000 points and 72,000 jobs generated: this is how the franchise business grows in Colombia
In shopping malls, gastronomic neighborhoods, and commercial areas of cities like Medellín or Bogotá, there is something in common, and it is associated with more and more businesses operating under a model that allows successful brands to be replicated with clear rules. And this is known as franchising, a business system that has gained strength in Colombia in recent years and today moves more than 72,000 jobs and billions of pesos in the economy.
TL;DR
- Colombia is the fourth-largest franchise market in Latin America, with over 542 active brands and around 18,000 operating establishments.
- The franchise sector generates approximately 72,000 direct jobs and is expected to grow further.
- Gastronomy is the leading sector, representing about 40% of all franchises in Colombia.
- Franchise investments typically range from $80 million to $200 million, with microfranchises starting from $5 million.
- Medellín is a significant hub for franchise expansion, accounting for about 12% of the national market.
- Key challenges include the lack of consolidated economic impact measurement and the need for greater professionalization within the system.