Sándwich QBano's Secret Ingredient is Innovation
María del Pilar Amorocho Gutiérrez, General Manager of Sándwich Qbano. Photo: Courtesy
TL;DR
- Sándwich Qbano is a large Colombian food chain with over 45 years of history, 227 points of sale in 54 cities in Colombia, and international presence in Panama and Miami.
- The company aims for sustained growth, projecting sales of over 12 million sandwiches by the end of the year.
- CEO Pilar Amorocho, in charge since 2019, has led diversification strategies, new formats, digital channels, and international expansion.
- Internal innovation projects like 'Maestros Sanducheros' and the launch of Qbano Sauce for takeaway have been successful.
- The company focuses on human resource development through culture building, talent growth programs, and creating positive work environments.
- Leadership skills emphasized include strategic vision, empathy, effective communication, and continuous learning.
- Female leadership is seen as transformative, with women leaders excelling in empathy, communication, and flexibility.
- Innovation is driven by continuous product launches (every three months), internal team projects, and brand diversification like Pizzamania.