economy
'We grew 6% in the midst of the construction crisis and bet on sustainability': Eternit
Jorge Andrés Palacio, general manager of Eternit Photo: Paula Galeano / Portafolio
TL;DR
- Eternit Colombia achieved a 6% EBITDA growth in 2024 despite a declining construction sector, maintaining sales volumes.
- The company is adapting to the decrease in social interest housing (VIS) by focusing on light construction systems (Eterboard) and products like TechoLit roofs and plastic water tanks, which grew 13-14% in early 2025.
- Sustainability is a key strategy, with initiatives like a solar park, water recycling, and the use of recycled cellulose for production.
- Eternit's sustainable products have obtained sustainability declarations, aiding market entry in regions valuing such differentiation.
- The company aims to consolidate growth in its stronger lines (Eterboard, plastic roofs, plastic tanks) by 15% in 2025, while maintaining fibrocement volumes.
- Eternit calls on the government to reactivate policies that incentivize housing development and create employment within the construction sector.