Aguardiente Amarillo Manufacturer to Strengthen Ron Viejo de Caldas Premium Segment for Export in 2026
Ron Viejo de Caldas León Dormido Doble Roble is ILC's new premium offering for this season. Photo: Courtesy
TL;DR
- Industria Licorera de Caldas (ILC) plans to strengthen its international presence and premium rum segment.
- The company aims to increase the market share of Ron Viejo de Caldas.
- Expansion into two new strategic international markets is planned.
- ILC will focus on increasing visibility in Europe and the United States, utilizing the Football World Cup.
- Aguardiente Amarillo is projected to maintain its growth.
- Ron Viejo de Caldas leads its category with an 85% market share and is aged in Colombian White Oak barrels.
- The company views its products as symbols of national identity and celebration, driving employment, agriculture, science, and culture.