Japanese footwear brand accelerates its expansion in Colombia with a new store in Bogota amid the running boom

TL;DR

Asics opened its 11th store in Colombia at Mallplaza in Bogota.
Colombia is a key market for Asics in Latin America due to increased interest in running and wellness.
The new store offers products for running, tennis, pádel, volleyball, and sportstyle, with specialized technical advice.
Marathon preparation requires structured and progressive training, emphasizing consistency and planning to avoid injuries.
Proper footwear selection, based on stride, terrain, and race goals, is crucial, with recommendations to replace shoes every 600-800 km.
Holistic preparation includes mobility, muscle strengthening, rest, and mental strategy for race day.

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