Juan Valdez conquista: inaugura su primera tienda en Brasil, el principal mercado exportador de café del mundo

TL;DR

Juan Valdez opens its first physical store in Brazil.
The brand has had a retail presence in Brazilian supermarkets since 2021.
The first store is located in Ribeirão Preto, São Paulo.
The expansion aims to offer premium 100% Colombian coffee.
The plan is to reach about 300 stores in seven years, mainly in São Paulo.
Growth will utilize a sub-franchise model with local operators.
The brand is introducing specific Colombian coffee references like Mujeres Cafeteras and Origen Huila.

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