The reason why Grupo Nutresa transformed 17 brands and 30 million packaging of its most iconic products
Nutresa redefines its brand strategy with massive intervention of packaging throughout the country. Photo: Personal File
TL;DR
- Nutresa is undertaking a massive packaging intervention across the country.
- The initiative impacts 17 brands and 30 million product packages.
- This represents a redefinition of Nutresa's brand strategy.