Leaders who don't know how to communicate lose business: the silent failure hitting companies in Colombia
Cybersecurity, a topic that worries business leaders. Photo: iStock
TL;DR
- Speaking skills are highly valued in the knowledge economy, multiplying rather than being replaced by AI.
- McKinsey & Company and the World Economic Forum identify social and communication skills as crucial for the future of work.
- 86% of executives believe communication failures are a major cause of business errors.
- In Colombia and Latin America, a skills gap exists where technical professionals struggle to monetize their knowledge due to poor communication.
- Companies are moving from isolated training to structured, continuous processes for developing communication skills, seeing a clear return on investment.
- Human connection and trust-building through communication remain irreplaceable by AI, influencing decision-making.
- Leaders are increasingly expected to be spokespeople for their organizations, with strong communication leading to more business opportunities.
- The speaking market in Latin America is professionalizing, with demand for structured processes and measurable results.
- Effective communication is identified as a key strategic skill in an economy where technology automates tasks.