Seguros Sura and IDT activate alliance to attract stopover tourists with health services in Bogotá
Seguros Sura and the IDT integrate tourism and medical services for travelers. Photo: Courtesy
TL;DR
- Bogotá has launched an alliance between Seguros Sura and the District Tourism Institute (IDT) to attract international stopover tourists.
- The initiative combines tourist experiences with access to medical check-ups and specialized health services.
- It is designed for travelers on 'stopovers' (prolonged flight layovers) and integrates with the 'StopOver Bogotá' strategy.
- Travelers can extend their stay up to 48 hours without additional flight costs.
- Seguros Sura will provide access to its network of nearly 1,500 clinics and hospitals, and thousands of specialists.
- The goal is to boost the local economy and position Bogotá as a competitive health tourism destination in Latin America.
- Colombia's modern hospital infrastructure, specialized technology, international certifications, and highly specialized medical talent are key attractions.
- Competitive pricing of health services in Colombia is also highlighted as an advantage for attracting international visitors.
- The alliance seeks to encourage transit passengers at El Dorado Airport to extend their stays and experience Bogotá's diverse offerings.
- This public-private partnership aims to promote responsible and sustainable tourism experiences integrating wellness, medical quality, and cultural offerings.