‘Oro verde’: aguacate hass colombiano buscará expandirse hacia mercados premium como Japón, Corea y China en 2026

TL;DR

Colombia aims to consolidate its Hass avocado supply and diversify international markets by 2026.
The country produced over 620,000 tons and exported nearly 147,000 tons in 2025, ranking as the third-largest global exporter.
Colombia exports to over 30 markets and plans increased penetration in premium destinations such as Japan, South Korea, and China.
Technification, favorable climate, and country branding ('Avocados from Colombia') have strengthened the industry.
Significant advancements were made in 2025, including market access to South Korea and technical progress for Japan, along with certifications like GlobalG.A.P. and RAS.
Macroeconomic challenges in 2025, such as rising input costs and interest rates, were managed through financial discipline and operational efficiency.
Avovite's innovative 'Vites' investment model helped the company maintain profitability and avoid traditional banking costs.
External factors for 2026 include La Niña phenomenon, interest rate reduction, and international sustainability demands.
Projections for 2026 include slightly higher prices than 2025 and increased demand from Chile, the Middle East, and Eastern Europe.
Strategic markets for 2026 include the United States, Japan, Korea, and China, with tactical opportunities in Argentina and Peru.
Colombian Hass avocado exports grew by 46.6% in 2025, exceeding US$300 million in value, with Europe and the United States as main destinations.

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