'Fintechs' ya no solo son para empresas: ahora buscan a las personas

TL;DR

Bold, previously focused on business payment solutions, is now offering personal savings products in Colombia.
The new offerings include a digital savings account with a 10% effective annual yield and a digital CDT with a 12% effective annual yield.
These products are designed to be easily accessible and managed through the Bold app, aiming for a fully digital experience.
The move occurs during a 'rate war' in the financial sector, where traditional banks and neobanks are competing to attract deposits with better rates.
Bold aims to democratize access to competitive savings rates, previously more accessible to larger capital investors.
The company views this expansion as a catalyst for financial inclusion, encouraging Colombians to save and grow their money.
High interest rates from the Banco de la República have influenced financial institutions to offer better deposit conditions.

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