economy
Shopping malls see the 2026 World Cup as an opportunity to boost sales and family consumption
Through various strategies, they seek to attract thousands of visitors during the 104 matches. Photo: iStock
TL;DR
- Plaza Imperial plans to attract thousands of visitors and increase sales by 18-22% during the 2026 World Cup.
- The investment for the 2026 World Cup strategy is 40% higher than for the 2022 World Cup.
- The strategy targets small, medium, and large businesses, expecting about 70% of commercial establishments to benefit.
- Plaza Imperial will offer over 200 hours of activities beyond match broadcasts, including interactive zones, themed activations, and promotions.
- The mall aims to create an event that combines consumption and entertainment, impacting approximately 300,000 families.
- The initiative is expected to lead to increased temporary hiring in logistics, service, and visitor assistance.