La experiencia del motociclista: El eje de la estrategia de Royal Enfield en Colombia

TL;DR

Royal Enfield's strategy in Colombia prioritizes the rider experience through integrated post-sale services, accessories, and fashion.
The brand offers a three-year, unlimited mileage warranty, one of the most extensive in the Colombian market.
A network of 47 service centers across Colombia ensures specialized attention and territorial coverage.
An international warranty program supports riders undertaking long-distance journeys abroad.
Genuine Motorcycle Accessories come with up to a three-year warranty and are designed for seamless integration and functionality.
The fashion line, including riding gear and apparel, offers certified protection, functionality, and daily wearability, with a two-year warranty.

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