When was the last time you bought a frying pan?: All the details to participate in Imusa's Cambiatón

What material are your pans made of? Photo: iStock

When was the last time you bought a frying pan?: All the details to participate in Imusa's Cambiatón

TL;DR

  • Imusa's Cambiatón event runs from April 1 to May 15 in more than 50 Colombian cities.
  • Consumers can exchange any old pan for a $30,000 bonus towards a new Imusa pan.
  • Colombian consumers are increasingly focused on durability, environmental impact, and brand purpose when making purchasing decisions.
  • The initiative promotes a circular economy by reincorporating collected pans into industrial production.
  • This model of industrial alliances and citizen participation addresses waste management challenges.

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