economy
Medellín-based company Action Black to invest US$20 million to conquer London and the Caribbean
The wellness industry does not stop its march and, in this sector, Action Black, the boutique gym company born in Medellín, announced an aggressive expansion plan that contemplates an investment of US$20 million to strengthen its international presence and debut in high-demand markets such as Britain and the Caribbean.
TL;DR
- Action Black, a boutique gym company from Medellín, plans to invest US$20 million in expansion.
- The plan includes debuting in the UK and Caribbean markets, with new locations in London and Santo Domingo.
- The company projects opening over 38 new locations in 2026, reaching a total of 109 centers.
- Expansion will also focus on existing markets, with 15 new gyms in Mexico and 17 in Colombia.
- The goal is to grow the user base from 60,000 to over 100,000 in 2026.
- The expansion aims to create 500 new direct jobs.
- Action Black differentiates itself with over 12 specialized modalities and uses neuroscience, lighting, and architecture to enhance the training experience.
- The company has a diversified wellness ecosystem including Action Sport Club, Resett, AW (Active Wear), and Fresgo.
- Founder Wilder Zapata, who previously sold Action Fitness, started Action Black in 2021 with the goal of democratizing high-quality fitness.
- Future expansion targets include China and the United Arab Emirates.