De bodegas 'underground' al centro comercial: la transformación de Mattelsa hacia un modelo 'premium' y consciente

TL;DR

Mattelsa has transitioned from a multi-brand clothing retailer to its own brand with national presence and a consolidated urban identity.
The brand is moving away from fast fashion towards higher quality, more durable garments, prioritizing conscious consumption over volume.
Mattelsa's stores are transforming from underground 'bodegas' to premium locations, with a planned expansion to around 50 stores.
The company is implementing a 'regenerative capitalism' model, reinvesting profits into education, environmental restoration (reforestation), and sustainable materials (bioplastics).
Internally, Mattelsa caps the highest salary at 13 times the lowest, with profits reinvested or redistributed for positive impact.
Mattelsa plans its first international store in Latin America by 2027 and currently generates approximately 1,000 direct jobs.
The company's production is primarily based in Colombia, mainly in Medellín.

Continuer la lecture de l'article original