Crem Helado projects double-digit growth after sealing alliance with Choco Krispis

TL;DR

Crem Helado has launched the Chococono ChocoKrispis, a co-branding product combining its Chococono ice cream with Choco Krispis cereal.
The alliance aims to foster emotional connections with consumers and drive double-digit growth for Grupo Nutresa's ice cream business.
The new product is available nationwide from February 23rd and expands Crem Helado's presence to over 100,000 freezers.
This strategy seeks to offer a unique, multigenerational consumption experience by merging the creaminess of Chococono with the crunch of Choco Krispis.
Grupo Nutresa believes this launch has the potential to be one of the most impactful and memorable in the recent history of the Colombian ice cream category.

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