Jamar sets ambitious goal for 2030: exceed one trillion pesos in furniture sales and continue expansion
Jamar furniture store Photo: Jamar furniture store
TL;DR
- Jamar operates 22 stores in Colombia and 7 in Panama, claiming market leadership.
- The company's digital credit platform, 'Crédito Jamar,' facilitates about 70% of its sales.
- Jamar aims to surpass one trillion pesos in furniture sales by 2030.
- Financial projections for 2024 indicate sales exceeding 350 billion pesos, a 20% increase from 2023.
- The company has invested significantly in logistics, including its distribution center, Sendis.
- Jamar's value proposition is based on quality (100% oak furniture), design, and accessibility.
- Key product categories include beds, bedrooms, living rooms, sofas, coffee tables, and mattresses.