Juan Valdez opens its first flagship store in the world: this is the new temple of Colombian coffee in Bogotá
The company representing Colombian coffee growers presented its first global flagship store, conceived under the concept of 1959, the year Juan Valdez was born, a symbol of Colombian coffee growers to the world...
TL;DR
- The flagship store is inspired by the year 1959, the birth of Juan Valdez, the symbol of Colombian coffee growers.
- It serves as a bridge between coffee growers and global consumers, ensuring their work is recognized and valued.
- The store is divided into three levels: 'The Origin' focuses on the bean's source and includes an open roasting lab; the second level offers a unique gastronomic experience inspired by Colombian coffee regions; and the third level hosts tastings, workshops, and immersive experiences.
- It features exclusive merchandising, brewing methods, and specialty coffees from all Colombian departments, with a focus on microlotes from Tolima, Antioquia, Cauca, and Huila.
- The design emphasizes sustainability, using energy-efficient solutions, sustainable materials, solar panels, and promoting local artisans and suppliers.
- Located in Bogotá's Parque de la 93, the store aims to become a new tourist and cultural reference point for the city.
- The CEO, Camila Escobar, stated the store is a tribute to the brand's history and those who make Colombian coffee known worldwide.