Camila Escobar Leaves Juan Valdez Presidency and Heads Towards Colfuturo Direction

Camila Escobar Corredor, CEO of Procafecol. Photo: Courtesy

Camila Escobar Leaves Juan Valdez Presidency and Heads Towards Colfuturo Direction

TL;DR

  • Camila Escobar is leaving her position as CEO of Procafecol, the parent company of Juan Valdez.
  • Her departure is effective April 30, 2026, and follows a strategic mission to transform the company and strengthen the Juan Valdez brand globally.
  • Escobar is reportedly moving to become the executive director of Colfuturo, shifting her focus to talent development.
  • The Board of Directors has accepted her resignation and expressed gratitude for her service.
  • Carlos Arturo Azuero Perdomo has been appointed as the interim executive president.
  • A structured process with specialized advisors will be used to select the new CEO.