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Chilean Gastronomy and Multiculturalism Star in Chile Week in Madrid
At an event held at the Kitchen Club space in the Spanish capital, attendees tasted a selection of Chilean products, along with a culinary demonstration of dishes such as clam ceviche, scallop, and white fish in pisco sour granita.
TL;DR
- Chile Week in Madrid highlights Chilean gastronomy and cultural diversity to improve the country's international perception.
- An event at Kitchen Club featured a tasting of Chilean products and a culinary demonstration of dishes like ceviche and pastel de choclo.
- Chef Carlos Pascal's menu was inspired by Chile's diverse geography and its rich multicultural culinary influences.
- Marca Chile's Víctor Palma stated the campaign also showcases clean energy potential and the people behind Chilean products.
- The event launched the international campaign 'Chile, lo vas a ver' to consolidate a coherent national narrative focused on the future.
- The campaign, previously in São Paulo, will continue to New York and London, focusing on energy, future, talent, and colors.
- Spain and Madrid are considered a crucial entry point to Europe for Chile's international outreach.
- Chilean investments in the EU total approximately $7 billion, with $2 billion directed towards Spain, indicating potential for increased trade.