Luis Díaz and Silvestre Dangond lead the Aval Experience with Visa towards the 2026 World Cup for clients in Colombia
Luis Díaz and Silvestre Dangond were presented as ambassadors for the Aval Experience with Visa towards the FIFA 2026 World Cup. Photo: Oscar Berrocal-Kronos
TL;DR
- Visa and Grupo Aval have announced Luis Díaz and Silvestre Dangond as ambassadors for the 'Experiencia Aval más grande del planeta'.
- The campaign aims to send over 1,000 Colombians to the FIFA World Cup 2026.
- Participation involves using Grupo Aval cards (Banco de Occidente, Banco Popular, Banco AV Villas, and dale! digital wallet) with Visa credentials.
- Prizes include Golden and Black tickets with travel, accommodation, and spending money, as well as simpler tickets.
- A special commemorative World Cup edition card has been launched, with prizes often tied to its usage and billing.
- The campaign includes cultural activations such as the arrival of Panini albums.
- The strategy involves national and multi-channel deployment through offices, digital platforms, and campaigns.
- Luis Díaz and Silvestre Dangond, both from La Guajira, collaborated on the campaign's audiovisual content.
- This marks Silvestre Dangond's first musical involvement with a World Cup.