Ducales closed 2025 with double-digit growth and prepares a year of innovation driven by migao

TL;DR

Ducales closed 2025 with extraordinary results and double-digit growth, exceeding previous years' performance.
The brand's success was driven by a strategic focus on 'migao,' a Colombian chocolate tradition that connects with consumers emotionally.
The 'migao' initiative supports local businesses, restaurants, and entrepreneurs, projecting to mobilize over $1 trillion in the economy through gastronomic tourism and local consumption.
Ducales and Chocolate Corona are key players in the 'migao' tradition, present in six out of ten Colombian households.
Ducales is a top-contributing brand to Nutresa, known for its healthy EBITDA margin.
The brand anticipates continued positive results in 2026, with the first four months guaranteed by 'migao' initiatives.
Future plans include innovations, a World Cup-related promotion with Saltín, and an 'iconic' dessert campaign to end 2026.
The goal is to maintain brand relevance, increase Brand Power, and achieve expected sales and EBITDA margin results.

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