Westcol and the End of Power
By Federico Hoyos Salazar - [email protected]
TL;DR
- Political influence is shifting from traditional politicians and organizations to social media influencers.
- Influencers like Westcol demonstrate the power of informal communication and digital platforms in reaching a wide audience.
- A new segment of society consumes information and engages with public affairs through digital entertainment.
- The concept of 'micropowers' describes smaller actors who can influence or transform decisions made by larger entities.
- Colombia ranks high globally in time spent on social media, indicating a strong preference for digital content.
- Leaders in Colombia must adapt to a populace that consumes a mix of information and entertainment online.