Anato 2026 projects US$135 million in business and consolidates Bogotá as a regional tourism epicenter
Paula Cortés Calle, president of ANATO Photo: Courtesy
TL;DR
- The 45th Anato Tourism Showcase will occupy all of Corferias, spanning over 45,000 square meters, with 1,600 exhibitors and an expected 56,000 tourism professionals.
- Projections estimate US$135 million in business and 234,000 commercial contacts, with an economic impact of US$135 million for Bogotá, generating approximately 6,600 direct jobs.
- The event will feature new exhibitors from 10 countries and a strong academic component focused on marketing, digital transformation, and emerging technologies.
- Colombia's tourism sector is the second-largest source of foreign exchange, generating over US$11 billion annually with an 11% growth rate.
- A major challenge identified is the lack of sufficient airport and tourism infrastructure to support the sector's dynamism, necessitating a long-term public policy beyond four-year government plans.
- Trends show a preference for nature, adventure, and cultural experiences, with an emphasis on authentic and local interactions.
- The showcase aims to position Colombia as a regional tourism hub, attracting international buyers and promoting sustainable growth, focusing on the quality and value of tourism over sheer numbers.