Chinese giant Midea consolidates Colombia as its operations center for the Andean region

TL;DR

Colombia is the operational hub for Midea's Andean region, covering Ecuador and Venezuela.
Midea holds approximately 20% market share in Colombian air conditioning, selling over 120,000 units in 2025.
The company aims to capture 10% of the total home appliance market in Colombia.
Projected sales for 2026 are $65 million, up from $48 million in the previous year.
Midea is introducing the premium brand Teka into the Colombian market.
The company is expanding its B2B business, including HVAC solutions and new categories like elevators.
Midea invests 4% of its operational income in innovation, focusing on AI, connectivity, and inverter technology.
The company manufactures 50% of the world's microwaves and over 40% of air conditioners globally.

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