¿Qué hay detrás del plan de bajar el precio de la chocolatina Jet a $1.000?

TL;DR

Compañía Nacional de Chocolates is lowering the price of Chocolatina Jet to 1,000 pesos.
This decision aims to recover lost sales volume and restore category dynamism.
Rising cocoa prices (from $2,800 to $12,000 per ton) and a 20% tax on ultra-processed foods have impacted pricing.
The previous price of 1,200 pesos was considered inconvenient for consumers.
The company has focused on efficiency improvements in its supply chain to absorb costs.
The goal is to increase daily production from 700,000-800,000 units to one million.
This strategy may potentially be expanded to other products if successful.

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