La marca de ropa Tommy Hilfiger refuerza su apuesta por el deporte y debuta en el fútbol con el Liverpool FC

TL;DR

Tommy Hilfiger enters a strategic partnership with Liverpool FC, marking its first club collaboration in football.
The alliance includes both the men's and women's teams and will feature match-day activations, exclusive product capsules, and global campaigns.
The collaboration merges Tommy Hilfiger's New York prep aesthetic with Liverpool FC's heritage and Anfield's spirit.
Players from both Liverpool teams, including Virgil van Dijk and Gemma Bonner, are featured in the campaign.
Tommy Hilfiger founder Tommy Hilfiger expressed inspiration from sports icons and teams with strong heritage and values.
Liverpool FC's Commercial Director, Ben Latty, highlighted the shared innovative approach and community sense between the brands.
A large Tommy flag was unfurled at Anfield, with the fabric later donated to a foundation for charity auctions.
The collection aims to reinterpret decades of craftsmanship and tradition into a contemporary football-associated apparel.
This partnership is part of Tommy Hilfiger's broader strategy of connecting with pop culture and sports, including Formula 1 and SailGP.

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