Nike planea 775 despidos en centros de distribución de Estados Unidos al acelerar automatización

Periodista Portafolio27.01.2026 07:49 Actualizado: 27.01.2026 07:49

Nike planea 775 despidos en centros de distribución de Estados Unidos al acelerar automatización

TL;DR

  • Nike is laying off 775 employees in US distribution centers.
  • The layoffs are part of an effort to accelerate automation and improve operational efficiency.
  • The cuts will affect distribution centers in Tennessee and Mississippi.
  • This follows 1,000 layoffs announced last year.
  • The company aims to reduce complexity and return to long-term profitable growth.
  • Nike reported a 32% drop in profits in the last reported quarter.
  • The CEO previously indicated measures would be taken for financial recovery.