Electrolux closes 2025 with historic growth in appliance sales in Colombia
In volume, the company achieved increases of up to 64%. Photo: Courtesy
TL;DR
- Electrolux reported a 41% increase in volume and 44% in value in Colombia for 2025.
- Growth was attributed to a stronger product portfolio, efficient sales execution, and consumer focus.
- Colombia is now a strategic market for Electrolux in the Andean region.
- Key categories like refrigeration, laundry, microwaves, and built-in appliances showed significant growth.
- Innovations in efficiency technologies, an expanded premium portfolio, and effective retail execution contributed to the results.
- Logistics optimization, including last-mile strategy, improved delivery times and customer experience.
- New technologies like AutoSense, inverter solutions, robotic vacuums, and air fryers were introduced.
- The company is poised for further expansion in Colombia with a competitive portfolio and enhanced brand visibility.