Fashion brand with 80 years of history sets its sights on Venezuela as part of its international expansion
The Zephir brand has been in the market for 80 years. Photo: Courtesy
TL;DR
- Zephir, an 80-year-old Colombian fashion brand, is modernizing and expanding internationally.
- The brand is focusing on strategic markets including Ecuador, Bolivia, Chile, Peru, Mexico, and Central America.
- Venezuela is being considered for future expansion, with current sales to border clients and plans for formal exports after potential embargo lifts.
- Zephir's transformation includes updating its value proposition, launching new collections, and forming strategic collaborations.
- The fintech sector is also recognizing Venezuela as a market with significant potential.