Flamingo: la marca se transforma para fortalecer la confianza y el vínculo con sus clientes
En el ámbito comercial del país, Flamingo se ha consolidado como un actor fundamental, trascendiendo la definición de almacén para convertirse en un c...
TL;DR
- Flamingo, with a 76-year legacy, is revitalizing its loyalty strategy with a "reunion" campaign.
- The company aims for a more human, close, and renewed consumption experience to strengthen customer relationships.
- External factors like the pandemic and credit sector impacts had created distance between Flamingo and its clients.
- The brand recognizes that a past focus on rapid advancement moved them away from the customer.
- The campaign's message is "You can believe again, find each other again, and trust again."
- Flamingo is improving the in-store and digital experience, including website and WhatsApp.
- Key improvements include personalized attention, the return of traditional brands (Patprimo, Koaj, Bata), expanded financial facilities (Tarjeta Mefía), and more payment options.