La nueva bebida de café frío que busca conquistar a los consumidores en Colombia y mercados internacionales

TL;DR

Juan Valdez launches 'Café Frío', a new freeze-dried coffee for cold water preparation.
The product aims to offer the characteristic flavor and aroma of Colombian coffee in a practical format.
This launch targets a growing market for cold, instant, and freeze-dried coffee.
Global freeze-dried coffee market is projected to grow 6% annually until 2030.
In Colombia, the freeze-dried coffee market is projected to grow 2.54% until 2031.
Café Frío is designed for practicality and agility in preparation, catering to active, urban consumers.
The product combines tradition and innovation, aiming to complement Juan Valdez's existing portfolio.
It will be available in a 120-gram Doypack packaging in national and international stores.
Café Frío will be sold in Colombia and internationally, including Mexico, Argentina, Ecuador, Paraguay, and Spain.
The launch aims to strengthen Juan Valdez's position among younger consumers (millennials, Gen Z) and support coffee-growing families.

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