Paloma Valencia's campaign needs a General now
The success of a presidential campaign depends on many factors, but two stand out above the rest: leadership and discipline. And here comes the first trap that almost everyone falls into: thinking that leadership comes from the candidate, the person who is risking their neck every day on the street, in auditoriums, on social media, facing the cameras. No. That's the face. Real leadership comes from somewhere else.

TL;DR
- Presidential campaigns are like wars; they are won by armies that obey, not debate.
- True leadership in a campaign comes from a hidden 'general' who dictates strategy and enforces discipline.
- The candidate is the flag, but the general decides if the flag reaches the other side.
- Successful campaigns have one voice and one line, with no internal democracy.
- Examples of successful 'generals' include James Carville (Bill Clinton), Steve Bannon (Donald Trump), Gleisi Hoffmann (Lula), and Luigi Echeverri (Iván Duque).
- Losing campaigns often suffer from chaos, conflicting messages, and an inability to please everyone.